He was Orson Welles one of the first to show us the incredible power of the media.On October 30, 2013, 75 years of the anniversary of a of the most shocking radio broadcasts in our history.The night the Martians invaded us.The attack began in New Jersey and gradually spread to New York by one of the best communicators have existed: Orson Welles
The day the War of the Worlds began
Orson Welles worked in CBS .The competition at that time between radio programs was very strong, so much so that the young Welles had as his main rival the famous ventriloquist Edgar Bergen on the NBC .But that night of October 38, the news suddenly came on with an overwhelming and alarming news, a fact that concentrated its entire audience under the ba Tuta by Orson Welles.The Martians had just invaded Earth, and their first goal was New Jersey.

What that young artifice was really doing was narrating-and dramatizing-a fragment of HGWells' book, «War of the worlds ».Before I started the radio program, I made it clear: the story they were going to hear belonged to the fiction genre .It wasn't real.
Did it help The advertisement? At all, American society gave authentic truthfulness.
It may seem incredible to you, you may not quite understand how the people of that time came to believe that radio fiction .To understand it, you just have to imagine your favorite radio or television presenter, the one to whom you give rigor and professionalism, giving a news resemble.That we have been invaded by alien beings.

The main problem was that many people began to hear The War of the Worlds once the program started, without hearing the previous warning.The panic, fear and hysteria was immediately shot by New Jersey, Welles was a genius of the communication and did not skimp on dramatizing his narration, on imitating the voice of the same chair Roosevelt to give even more truth to the event. America was being invaded and nobody could do anything.
The power of the media
It was that magnificent retransmission of Orson Welles, the first and decisive demonstration of the immense power of the media to influence the masses.Sometimes unable to discern between truthfulness or the falsehood.It is true that many people believed that it was the Nazis who launched that attack and not the aliens, the World War II was already launching its first echoes and the fear was almost obvious.

Hard retransmission 40 long minutes, during which, both the curators and the CBS itself, received thousands of alarmed calls asking about the veracity of the information Welles He was recounting.Hysteria grew at times.At the end, the chain asked Orson Welles to give a reassuring message and warn, again, that it had been nothing more than a literary dramatization.
That memorable night we got rid of an invasion of the Martians, but we all learned of our own vulnerability to the media, we were all aware that fear can sometimes start from a simple word. A simple farce.
Image: MIKI Yoshihito
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